microsoft chose AMD MICROPROCESSORS to POWER THE NEW XBOX SERIES X CONSOLE. BUT NO ONE EVER SEES WHAT’S INSIDE AN XBOx. streamed live to over 80 million at the game awards. Helped to increase market share over intel from 14% to 26%.

AMd, the biggest microprocessor maker after intel, needed a new brand platform for THEir global launcH. the brief was to reassure the business audience about amd’s credentials through partnerships with google, twitter, xbox, facebook and other leading companies.

The finished work will be rolled out across global markets throughout 2022.

we created a brand book to capture the spirit of the brand platform

WE DEVELOPED A BRAND ANIMATION OF THE ‘EVER EVOLVING’ AMD ARROWMARK LOGO TO BE USED FOR CONTENT AND digital THAT PLAYED OFF AMD’S RESTLESS APPROACH TO PROBLEM SOLVING

BARCLAYS FRAUD

AS PART OF BARCLAYS' ON-GOING WORK TO PROTECT THEIR CUSTOMERS AGAINST BANK FRAUD, WE DEVELOPED A POSTER AND SOCIAL CAMPAIGN THAT HIGHLIGHTED HOW EASY IT IS TO BE DUPED BY SOPHISTICATED FRAUDSTERS.

THESE WERE DESIGNED TO APPEAR ON CUSTOMERS' TIMELINES AS SPONSORED POSTS.

CAMPAIGN big gold award winner.

CAMPAIGN TOP TEN PRESS ADS OF THE YEAR.

 CUPRINOL

CREATED IN CGI BY ADDITIVE COLLECTIVE FOR CUPRINOL garden shades brand

CAMPAIGN TOP TEN PRESS ADS OF THE YEAR

CAPITA, one of the UK’s leading outsourcing and digital services groups, wanted to talk TO POTENTIAL NEW BUSINESS PARTNERS about how innovation makes the experience of their clients’ customers, people like you and me, better.

We developed a suite of different messaging across digital, mobile and social to raise their profile and increase engagement THROUGH SPONSORED POSTS.  Creative Directors. 

TESCO CHRISTMAS 2018

SHOT BY MYLES NEW

TESCO FINEST

DIRECTED BY WILKINS + MAGUIRE IN DUNGENESS

PUBLIC HEALTH ENGLAND

PUBLIC HEALTH ENGLAND APPROACHED US TO DEVELOP A CAMPAIGN TO ADDRESS THE RISING PROBLEM OF OBESITY AND PROMOTE BETTER HEALTH FOR THE MIDDLE AGED IN THE UK. SO WE TOOK THE ISSUES HEAD ON AND TACKLED THEM WITH POSITIVITY AND OPTIMISM.

Virgin Media

For the re-launch of Virgin TV we developed a microsite and TV work, FOCUSSING ON THE UNIQUE PRODUCT BENEFITS OF THE TV SERVICE.

directed BY TRAKTOR

MARSTON'S PEDIGREE ASHES SPONSORSHIP 

Marston’s Pedigree were sponsors of The England v Australia Ashes series. Our idea was to tap into the banter between the rival sides and have a gentle dig at the Aussies and their inferior beer.

The campaign launched in national print and on poster sites.

Some of the posters were even stolen from their sites as souvenirs. Cricket lovers and beer fans were invited to post their own ‘sledges’ at ashesbanter.co.uk

Silver at Campaign Big Awards and Creative Circle and in-book at D&AD.

CORAL

a content series of 15 online films that streamed on coral's you tube channel and facebook.

Starring the sky sports commentator 'bumble,' they let him share his thoughts and wisdom on life and england's chances in the impending ashes. They won.

ALTON TOWERS TH13TEEN 

PERSIL 'DIRT IS GOOD'

MORRISONS 'LOVE IT CHEAPER'

FOR MORRISONS' LATEST ROUND OF COMPETITIVE PRICE CUTS, WE DEVELOPED A STAND ALONE integrated CAMPAIGN STRETCHING ACROSS TV, PRINT, SOCIAL AND radio THAT HIGHLIGHTED THEIR AMAZING DEALS THROUGHOUT THE STORE.

THE SERIES OF 12 SPOTS WERE DIRECTED BY PETER KING. 

MORRISONS CHRISTMAS

This Psyop directed all singing, all dancing, family-friendly, Christmas extravaganza was joint first with John Lewis for recall in the AdWatch charts over Christmas.